Los Feliz
10:19 am

Love, From Los Feliz

hello@lovefromlosfeliz.com

Love, From Los Feliz is a strategic studio run by Cynthia and Jason Benjamin. We help mission-driven consumer companies at inflection points —
when scaling threatens to dilute the thing that earned the love in the first place.

Cynthia has spent 13 years bridging the gap between what customers really need and what businesses build — leading research and strategy at BrandTrust, Salesforce, Meta, and Zillow.

Jason has spent 15 years living at the intersection of brand storytelling and performance — leading creative behind $200M+ in growth spend at Calm, Lemonade, Sprout Social, and Hims.

We work as co-leads on small, focused engagements — typically 90 days — where the deliverable is clarity, not just a deck. Between client work, we build our own consumer products.

The work

Typically 90 days. The work is figuring out what's actually true and writing it down so your team can use it.

01
Research & listening
We talk to your customers and your team. What's actually going on underneath the dashboards.
02
Synthesis & articulation
A short, honest document. What we found, what we think it means, and the questions worth answering.
03
A framework you can use
The principles and decisions your team can carry into the next launch, the next hire, the next quarter — after we're gone.

Cynthia leads research and strategy. Jason leads creative and brand. We're both in the room — working sessions every other week, not status updates.

Say hello

hello@lovefromlosfeliz.com
Cynthia Perry Benjamin
Jason Benjamin